Contact
The Safe Rugby website on a tablet, held in someone's hands

Creating an online learning tool for the NHS

Barts NHS Trust Academic Sciences appointed Ideate Partners to develop an online interactive tool to educate and help prevent the critical dangers of Rugby Union.

The main objective of this project was to reduce injuries, in particular, acute and chronic neck injuries that were becoming more and more prevalent within the sport. Aimed at referees and medical staff at clubs across the UK, we were tasked to produce a multimedia e-learning educational package and info portal. We also created a new brand for the NHS and RFU to promote safe rugby for grass roots rugby union.

The Safe Rugby logo drawn in pencil, at an angle, a pencil over it
The Safe Rugby wordmark drawn in pencil, upright, the top of the cross below it
The Safe Rugby poster, The science behind the scrum: a player running with the ball, his legs traced in yellow lines, on black
The cover of Safe Rugby Module 1, Neck Injury Prevention, from the Barts Health online education programme, over a darkened photo of players around a man down on the pitch
The plan of the Safe Rugby portal: sections for coaches, referees and players, and the pages under each
The Safe Rugby homepage: The science behind the scrum, in white on red

E-Learning

The Safe Rugby e-learning package included a website and app allowing users to sign up as members, undertake online safety examinations, receive targets information and bookmark links for references and further reading.

The Safe Rugby quiz sign in on a phone: the Safe Rugby logo, Quiz, a username, a password and Enter
A Safe Rugby quiz answer marked Correct, with a tick and a Next button, on lime
The Safe Rugby homepage on a phone, turning through its coaches and players training slides
The Safe Rugby menu on a phone, opening the coaches section and the Scrum Factory

About The Portal

The portal included films by key rugby ambassadors as well as footage of scrums and tackles and the game at play, highlighting risks and dangers.

Dr Terence McLoughlin, Accident & Emergency, National Health Service

Ideate’s enthusiasm for this project never faulted in spite of several setbacks and inspired us all. Their technical expertise combined with their creativity evolved this project into so much more than we thought it could be. I would thoroughly recommend them.