Sava
Positioning and strategy, Branding and identity, Digital solutions
← Sectors
Technology We make complex products easy to understand, and easy to buy.
Ideate Partners helps SaaS and technology businesses tell their story with clarity. We start with what your buyers need to understand and what might make them hesitate, then build the brand, the website and the marketing around that.
What we deliver
Tech buyers don’t buy features. They buy outcomes. That’s the job: connect the innovation to the real-world result.
The work on these slides is for Sava, Sayfa Systems and Conergy.
Demand and lead generation: SEO, PPC and LinkedIn campaigns that keep the pipeline full.
Website design and technical SEO: Fast, search-ready sites that show off the product and turn visits into leads.
Brand strategy and messaging: A proposition that lands with technical and commercial audiences alike.
Sales and investor materials: Decks, animations and explainers that make complex products click.
Thought leadership and content: White papers, case studies and articles that build credibility in your niche.
Our technology work
United Nations Development Programme
Digital solutions
Is your product easy to understand?
A quick test, drawn from how we explain a complex product.
- Can your team say what the product does, who it is for and why it matters, in one sentence each?
- Do your headings use the words buyers search for before they have heard of you?
- Does your first page answer the questions buyers ask first?
- Can a buyer see the whole offer before the detail?
If the answer to any of those is no, that’s where we’d start: with what your buyers need to understand, and what might make them hesitate.
Ways we can help
- 01
Positioning and strategy
When an offer is difficult to explain, the cause usually sits upstream of the marketing, so we start by defining where you compete and testing it against how your buyers really decide.
- 02
Branding and identity
A brand has to carry the weight of the business behind it, often in conversations you are not part of, so we build identities that signal the right level of expertise wherever a buyer forms a view of you.
- 03
Digital solutions
For many buyers the website is where a shortlist is decided, so we plan every page around the questions they arrive with and the doubts that slow them down.
- 04
Marketing and visibility
More activity rarely moves the numbers that matter, so we set the commercial priorities first and build the content and search programme that keeps you visible across a long sales cycle.
What changed for Sava
National Energy Services traded as two brands across three websites. The task: bring clarity to complexity.
- 26%More visitors from search than the Sava site’s previous best monthJanuary 2019, against October 2018, the previous best month for unique visitors from organic search (records from June 2018)Sava
- 1stOn Google for ‘residential surveyor qualification’, up from 2ndDecember 2018 to January 2019, against 2nd in December 2018Sava
- 2Brands brought together under the one Sava nameRebrand effective 1 Feb 2018Sava
Questions we are asked
Ask us something elseHow do I choose a marketing agency for a technology business?
Every agency says it understands technology, so look past the claim. Ask to see work where it made something technical easy to follow, ask how it will learn what your buyers think, and ask how you will both know the work is right. An answer that starts with your customers, not the agency’s own taste, is a good sign.
Do you only work with SaaS businesses?
No. What our clients share is not a kind of technology but a strong offer that is harder to explain than it should be. If that sounds like yours, we are probably a good fit.
Do you need to understand our technology?
Enough to explain it, and we get there by asking. We often work with founders, sales teams and subject-matter experts. Your experts stay the experts; our job is to make what they know clear to a buyer.
Can you help with tech PR?
Yes, as part of the wider marketing, so the press hear the same clear story as your buyers. We won’t promise coverage, because nobody controls what a journalist writes.
Some of the organisations we have worked with
From our guides
Making a genuinely complex offer simple
Article · StrategySome offers really are complicated. The job isn’t to hide that or drown people in it, but to do the work of simplifying so they can decide.
Simon Baghomian · 9 October 2026 · 8 min read
Marketing to a buying committee
Guide · StrategyWhen an organisation buys, several people can say no. How to map who decides, what each of them needs to see, and how to equip the person who argues your case.
Hayley Simpson · 3 November 2026 · 7 min read
What AI search means for your website
Article · SearchMore people now ask an AI assistant before they search. What that changes for your website, what it doesn’t, and five things to do about it this quarter.
Simon Baghomian · 9 October 2026 · 8 min read