A PPC agency that builds the page after the click
Paying for a click is the easy part. What counts is whether the person who clicks finds what they searched for, and a clear next step.
Our experience
Ideate Partners plans paid campaigns alongside your search and builds the page each campaign lands on.
Paid campaigns and landing pages we have worked on include Sayfa Systems, HCML and Anglia Interiors, and a prototype webinar journey for We Know Fleet.
Four stages, in order: The landing page gets as much thought as the ad.
Start with the buyer: We look at who you need to reach, what they search for and what might make them hesitate.
Plan paid and organic together: We decide which terms are worth paying for and which to earn in search.
Build the page it lands on: Each campaign gets a landing page with one message and one next step, written for the people that campaign reaches.
Report and optimise: We report on which campaigns bring enquiries, and keep improving the ads and the pages.
Paid campaigns and landing pages in our work
Anglia InteriorsSocial media advertising campaigns to increase brand exposure and bookings, and a site where every page leads to a design visit.
Sayfa SystemsA brand audit and refresh, then a website rebuilt around user experience and search.
We Know FleetA prototype of a webinar journey: ten routes in three sets, from ad banners and social to direct mail, and two animated adverts.Signs your paid campaigns need a rethink
Often the ads are not the problem. It is what happens before the click, or after it.
- 01
Clicks, but few enquiries
People arrive from your ads, look around and leave. The traffic is there, but the reason to act isn’t.
- 02
Every ad lands on the homepage
Someone searched for one thing and landed on a page about everything, so they have to hunt for what they came for.
- 03
The ad and the page say different things
The ad makes one promise and the page opens with another. That moment of doubt is often where the enquiry goes.
- 04
You’re reaching the wrong people
Ads written for everyone reach plenty of people who will never buy from you, and you pay for each click.
- 05
Paid and organic don’t talk
You pay for terms you could earn in search, or miss the ones your buyers actually use.
- 06
The reports stop at the click
You can see clicks and spend, but not which campaigns lead to real conversations.
One strategy for search, and for the ads.
Sayfa Systems supplies safety products for working at height. After a brand audit and refresh, we rebuilt their website around UX, SEO and PPC.
We created an SEO and PPC strategy to bring targeted traffic to the site, and landing pages for specific digital campaigns to help them convert.
Read the Sayfa Systems case study
Questions we are asked
What is PPC, and what does a PPC agency do?
PPC means pay per click. Your ad shows when someone searches on Google or scrolls a social feed, and in its simplest form you pay only when they click. A PPC agency plans and runs those campaigns: which searches to pay for, who to reach, what the ads say and where they send people. With us, that includes the page each campaign lands on.
Will PPC bring us more enquiries?
Not on its own, and we won’t promise that it will. We approach lead generation as a funnel challenge, not simply a campaign challenge: relevance to get noticed, clarity once people arrive, and trust when they decide. The aim is a clearer route to the conversations that can become real commercial opportunities.
Should we do PPC or SEO?
Often both, doing different jobs. Ads stop when the budget does. Search is slower to build, but you don’t pay for each visit. We’ll give you an honest view on the right mix for your business.
Do we need a new website before we run ads?
Not always. A landing page for the campaign can do the job while the rest of the site waits. If the wider site is getting in the way, we’ll tell you, and start there instead.
What should we budget for ads?
It depends on how many of your buyers search, what each click costs in your market and what a new enquiry is worth to you. Keep in mind that the ads are one cost and any agency fee is another. We would rather work that out with you than quote a figure blind. A free intro is a good place to start.
“Ideate then worked with us on creating a number of marketing templates and a new engaging website to help drive our sales and business development. They also advised us on SEO and PPC strategy resulting in increased conversions and leads.”
