Gangmasters and Labour Abuse Authority
Marketing and visibility
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Charity Website design and marketing for organisations with a cause
Our work for organisations with a cause includes a UN programme, the NHS and the Gangmasters and Labour Abuse Authority, each with a big message that had to land with a wide audience.
What we do for causes
Websites, brands, film and reports, for a big message that needs to land with a wide audience.
Each picture is our own work: the GLAA’s film, Safe Rugby for the NHS and RFU, the Peoples’ Climate Vote, and Loop for Table Tennis England.
Film: awareness goes further with a next step, so we tell people what to do once they have decided to act.
Accessibility: a wide audience needs light pages, plain words, good contrast, and nothing a screen reader can’t follow.
Websites: one site can give people who need help, donors, volunteers and funders a way in of their own.
Infographics and animation: a big figure is easy to scroll past, so we say what it means and give each number one clear message.
Brands and campaigns: we make words and pictures that let everyone see themselves in it.
Our work for causes
Table Tennis England
Positioning and strategy, Branding and identity, Marketing and visibility
United Nations Development Programme
Digital solutions
Does your charity website do these four things?
Most charity websites serve several audiences at once, each arriving with a different question. A good one says what the charity does in its first line, then answers each of them quickly, in plain words.
- Can someone who needs help see how to get it, and who to contact, near the top?
- Does it show what a gift does, then make giving a few clear steps?
- Does it say what volunteering involves, and how much time it asks?
- Can funders and partners easily find your impact, your reports and the people who run the organisation?
If the answer to any of those is no, that is where we would start.
Ways we can help
- 01
Positioning and strategy
When an offer is difficult to explain, the cause usually sits upstream of the marketing, so we start by defining where you compete and testing it against how your buyers really decide.
- 02
Branding and identity
A brand has to carry the weight of the business behind it, often in conversations you are not part of, so we build identities that signal the right level of expertise wherever a buyer forms a view of you.
- 03
Digital solutions
For many buyers the website is where a shortlist is decided, so we plan every page around the questions they arrive with and the doubts that slow them down.
- 04
Marketing and visibility
More activity rarely moves the numbers that matter, so we set the commercial priorities first and build the content and search programme that keeps you visible across a long sales cycle.
Questions we get asked
Ask us something elseHave you worked with charities before?
None of our published work is for a fundraising charity, and we would rather say so. The work on this page is for causes and public bodies.
How do you design a charity website?
We start with people. We weigh what you tell us against what the data shows and what the people you need to reach say themselves. That shows what each audience needs to understand, what might make them hesitate, and what would give them the confidence to give, volunteer or ask for help. Designs are tested with those same people before anything is signed off.
How much does a charity website cost?
It depends on a few decisions far more than on the number of pages: how much thinking and content it needs, how bespoke the design is, and what it has to connect to, such as online giving, event bookings or a shop. A figure without your brief behind it would be a guess. Budget for the first year, not just the build, and compare quotes on what they include.
Which platform should a charity website use?
The one your team can update without calling a developer, and that works with the tools you already use for donations, newsletters and supporter records. It is worth listing what your current site connects to before anything changes.
Who looks after the site once it is live?
We can check it every week. Our website care looks at Search Console health, broken links, new pages, analytics and speed, makes small fixes that can be undone and logs them, and writes up anything bigger for you to decide. Software updates, backups and hosting are a separate job, so agree who does them before launch.
Can you help with a charity rebrand?
Yes. A good rebrand starts by deciding what is worth keeping, and for a charity that is often the name donors and volunteers already trust. The brands we have made for causes, Loop and Safe Rugby, were new ones rather than rebrands.
What should a charity’s marketing strategy include?
Who you need to reach, in order, and what you want each group to do. The one message that matters most to each. Where they already are. And how you will know it is working: gifts, sign-ups or people helped, not likes.
Some of the organisations we have worked with
From our guides
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