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Utilities and renewables Marketing for renewable energy and utility companies

Energy and water are bought by people with other things on their minds. We find out what they need to understand, then build the brand, the website and the campaigns around that.

See what we do

What we do for energy and water businesses

Water and power only get noticed when something changes.

Our clients in energy and water include Conergy, water2business and the Energy Saving Trust.

The water2business mobile design on three phones laid at an angle on dark stone: the welcome screen, the menu from New customers to News, and the sign in to an online account
The Energy Saving Trust logo in white on its plum circle, with magenta, pink, stone and plum circles round it
Tablets laid at an angle, each showing a page we designed: Conergy's Powered by Nature homepage, Our Services and Why Conergy, the water2business homepage, the Energy Saving Trust's Helping governments and communities, and the billing website for Bristol Water, Wessex Water's partner brand
From the water2business animation we made: a river drawn across green hills at sunrise, and a sewage treatment works rising beside it
Conergy and water2business pieces laid out on a table: Conergy's drawing of a solar house and its energy system, lifted at one corner, the Live stats from its website, its illustrated exhibition panels and boards, and stills from water2business's animations, among them a Water Consumption report and its Schools Initiative

A clear offer: solar, batteries and regulation are complex, and jargon gets in the way. We make the offer easy to follow.

Brand: we make your offer matter to a busy finance director, a facilities manager or a household, in their own terms.

Website: customers want proof, not just promise. We build the website to show it.

Campaigns: we pick out the sectors most affected by a change in regulation, then make editorial, films and animations for each.

Data: infographics, interactive games, animation and film that bring the figures in your reports, guides and website to life.

What the water2business website did

Search results for the water2business website, from our own SEO report.

  • 17First-page Google rankings across the search terms we trackedAugust 2016, against none in January 2016Water2Business
  • 71Tracked search terms ranking in GoogleAugust 2016, against 7 in January 2016Water2Business

Our work in energy and water

Conergy

Positioning and strategy, Branding and identity, Digital solutions, Marketing and visibility

Water2Business

Positioning and strategy, Branding and identity, Digital solutions, Marketing and visibility

Does your marketing do these four things?

A quick test, drawn from our work in energy and water.

  • Would a busy finance director or facilities manager see why your offer matters to them?
  • Is the technical detail explained without jargon?
  • When the rules change, are you where customers go for balanced, objective information?
  • Can customers see proof, not just promise?
Simon Baghomian, Creative Director & Founder of Ideate Partners

If the answer to any of those is no, that’s where we’d start. Make the offer easy to follow, and the brand, the website and the campaigns all get easier.

Simon Baghomian, Creative Director & Founder

Ways we can help

  • 01

    Positioning and strategy

    When an offer is difficult to explain, the cause usually sits upstream of the marketing, so we start by defining where you compete and testing it against how your buyers really decide.

  • 02

    Branding and identity

    A brand has to carry the weight of the business behind it, often in conversations you are not part of, so we build identities that signal the right level of expertise wherever a buyer forms a view of you.

  • 03

    Digital solutions

    For many buyers the website is where a shortlist is decided, so we plan every page around the questions they arrive with and the doubts that slow them down.

  • 04

    Marketing and visibility

    More activity rarely moves the numbers that matter, so we set the commercial priorities first and build the content and search programme that keeps you visible across a long sales cycle.

Questions we are asked

Ask us something else
What does a marketing agency do for an energy business?

It helps an energy business explain its offer to the people who buy it, then reach them. We start with how your buyers choose: what they need to understand, and what might make them hesitate. Then we build the brand, the website, the content and the campaigns around that.

Do you work with renewable energy companies?

Yes. For Conergy, a solar business with a global reputation, we refreshed the brand for the UK and ran its digital, PR and marketing, including a website powered by one of its own solar installations.

Have you worked with water companies?

Yes. We created water2business, a venture for the business water market, and ran its marketing, from the brand and campaigns to PR, seminars and its website.

Can you help with renewable energy PR?

Yes. PR was part of our work for Conergy and for water2business. For water2business we ran sustainability seminars with South West Business, and the coverage was picked up widely in local and trade press.

Some of the organisations we have worked with

  • Conergy
  • HCML
  • Staffline
  • Sava
  • Anderson Group
  • Bush and Co
  • NHS
  • Gangmasters and Labour Abuse Authority
  • Water2Business
  • Maxell
  • Loop, for Table Tennis England
  • Energy Saving Trust
  • Paris House
  • Tourism Australia
  • kbs Intelligence

From our guides

A hand sketching a simple diagram of shapes and arrows in purple marker on a white sheet

Making a genuinely complex offer simple

Article · Strategy

Some offers really are complicated. The job isn’t to hide that or drown people in it, but to do the work of simplifying so they can decide.

Simon Baghomian · 9 October 2026 · 8 min read

A close photograph of the Conergy website on a screen, Your Energy, usage this month from your blue server, with battery bars for server and water usage

Marketing to a sceptical buyer, without sounding like everyone else

Article · Behavioural design

Some buyers are trained to disbelieve you. Respect the caution, say one plain thing, and give them something they can check.

Simon Baghomian · 9 October 2026 · 7 min read

A modern office with desks, plants and a meeting pod, one person walking through in a blur

Behavioural design when an organisation is buying: a guide for leadership teams

Guide · Behavioural design

Someone buying for an organisation carries the risk and has to argue the case. How behavioural design helps, where the honest line sits, and what to check.

Simon Baghomian · 3 November 2026 · 7 min read

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