01
Positioning and strategy
When an offer is difficult to explain, the cause usually sits upstream of the marketing, so we start by defining where you compete and testing it against how your buyers really decide.
This can include
Services Brand and marketing for organisations whose value takes some explaining
We work out how your buyers make decisions and what might hold them back, then shape your positioning, brand, website and marketing around that.
What we do
Every project starts with a conversation about the people you need to reach. Some clients come to us for the strategic thinking on its own. Others want the whole programme, from positioning through to launch and beyond.
02
Branding and identity
A brand has to carry the weight of the business behind it, often in conversations you are not part of, so we build identities that signal the right level of expertise wherever a buyer forms a view of you.
This can include
03
Digital solutions
For many buyers the website is where a shortlist is decided, so we plan every page around the questions they arrive with and the doubts that slow them down.
This can include
04
Marketing and visibility
More activity rarely moves the numbers that matter, so we set the commercial priorities first and build the content and search programme that keeps you visible across a long sales cycle.
This can include
Alongside this work we also produce film and animation, photography, brochures and print, and infographics and reports.
Every piece of work starts from the buyer’s side of the decision
Most businesses describe themselves from the inside out, starting with what they do and how they do it. We use behavioural and human-centred design to turn that round, so your brand, website and marketing answer the questions a buyer is actually asking.
Inside out
- 01What we do
- 02How we do it
- 03Our credentials
- 04Why choose us
The buyer is left to join the dots
Outside in
- 01The decision they are trying to make
- 02What they need to understand
- 03What makes them hesitate
- 04What gives them confidence to move
The buyer can see why you are the right choice
Ways to work with us
Most clients start with a conversation. From there it might be a single piece of work or a longer relationship.
- 01
An Intro with Ideate
A free 60 minute conversation about your challenge. We will give you an honest view on where brand, marketing or digital could help, and whether we are the right fit.
Book an Intro - 02
A free marketing audit
A useful place to start if you are not sure where the real problem lies. We review your website and marketing and come back with three things you could fix this month.
About the audit - 03
A defined project
A brand, website or campaign with a clear scope, from the initial thinking through to delivery.
Talk to us - 04
Ongoing support
Senior marketing thinking on a regular basis, for organisations that want a consistent partner rather than a one-off project.
Talk to us
Not sure which service you need?
Start with the situation instead. Pick the one that sounds closest and we will show you how we would approach it.
See what we solveQuestions about working with us
Can we come to you just for strategy?
Yes. Some clients bring us in to set the positioning and direction, then deliver the work with their own team or other partners.
Do you work alongside in-house marketing teams?
Yes. We put the plan into action, whether we’re delivering it or working alongside your in-house team, so momentum doesn’t stall.
Who will we deal with day to day?
A small, senior team. You work directly with the people shaping the strategy, asking the right questions and creating the work.
How do you use AI in your work?
We use AI-supported research to explore markets and opportunities faster. But the judgement stays human, because great work comes from understanding people, not from tools alone.
Where are you based?
Our head office is at Bedford Heights, Brickhill Drive, Bedford.
“Ideate’s branding programme uncovered, challenged and delivered key insights to create a clear positioning and creative direction for the company.”
