Our work
We have worked with organisations across technology, healthcare, recruitment, professional services and social impact, helping turn complex offers into clearer positioning, stronger digital presence and more useful marketing.
A website and job search built around the candidate
Staffline · Recruitment
The largest provider of blue collar recruitment in the UK was finding it hard to source candidates. After a six week audit and client and candidate workshops, we built a mobile first job search that put the candidate first, not the client.
Bringing a renewable energy brand to life online
Conergy · Utilities and renewables
A UK identity and a website powered by Conergy's own solar installation, streaming real energy data rather than promising results.
A fully integrated campaign for HCML
HCML · Healthcare
A behavioural study into how intermediaries choose a corporate health provider shaped the HCML identity, two websites and a case manager finder.
A clearer brand and website for Bush & Co
Bush and Co · Healthcare
We interviewed the solicitors and insurers who actually choose Bush and Co, then rebuilt the brand and a consultant finder around what we learned.
Two brands brought under one name
Sava · Technology
26% more visitors from search than its previous best month National Energy Services traded as two brands across three websites. We gave them one name, one identity and one site, with film to carry the personality.
A website led by Anglia’s own photographs and films
Anglia Interiors
Anglia Interiors has designed, supplied and fitted kitchens, bedrooms and home offices from its showroom in Huntingdon since 1974. We designed and built their new website, where every page leads to the same next step, a design visit.
A water brand built from scratch for a new market
Water2Business · Utilities and renewables
165% more organic search traffic than a year before When businesses could choose their water supplier, we created the water2business brand from scratch and ran the campaigns, PR and digital hub behind it.
Behavioural design that moved more patients online
Emis Health · Healthcare
A leading independent provider of specialist software to healthcare providers. Behavioural design research, two product brands and a programme of social media and SMS nudges for surgeries.
The Peoples’ Climate Vote, a world poll you can explore
United Nations Development Programme · Charities and non-profits
We designed and built a website for the biggest standalone public opinion poll on climate change, and took it to the edge of launch before the programme changed direction.
An interactive social impact report for Anthony Collins
Anthony Collins Solicitors · Professional services
3 films for the firm’s social impact report A specialist law firm working with third-sector and public-sector clients. An interactive Social Impact Report, with film, photography, animated infographics and a bespoke mailer.
A brand refresh and a site rebuilt for search
Sayfa Systems
A brand audit and refresh for a leading supplier of working at height safety products, then a website rebuilt around user experience and search.
Creating an online learning tool for the NHS
NHS and RFU · Charities and non-profits
A new brand for the NHS and RFU to promote safe rugby for grass roots rugby union, and an online portal to educate first aiders, coaches and players in safety and training.
Modern Day Slavery film targeted at Businesses
Gangmasters and Labour Abuse Authority · Charities and non-profits
90,000+ views of the film on YouTube The GLAA and their three corporate partners wanted to create a film on modern-day slavery in the workplace to raise awareness across UK business.
Bringing back the 80’s in style with a launch campaign
Juju
1,200,000 Website traffic more than doubled during the campaign, gaining over 1,200,000 hits. Rushton Ablett had been producing trend-setting jelly shoes since the 1980’s and in their heyday sold 70,000 pairs a week. After a lull the company noticed an upsurge of retro in popular culture and fashion industry and suddenly the 80’s was back ‘on trend’.
Brand refresh with full marketing campaign
Cambourne · Professional services
We ran workshops and a client survey, created a strong yet simple visual identity, then rolled it out across brochures, direct mail, newsletters, signage and an interactive website.
Jumpstarting Pure’s digital performance
Pure Resourcing Solutions · Recruitment
Pure Resourcing Solutions, an East Anglian recruitment consultancy had a strong brand and great local reputation for each of their offices but no real digital presence. Ideate was brought on board to enhance and evolve the brand and create a website and digital strategy for the company.
Turning up the volume on a new product range
Maxell
Maxell approached Ideate Partners to create a new website and launch campaign for their premium headphone sets. Targeting both customers and retailers, our aim was to position this exciting new product as high-end and the next ‘must have’ item.
Fine dining elegance meets digital excellence
Paris House
2 websites we designed for Paris House, in 2014 and 2018 We updated the Paris House brand with a bespoke logo built on a stag motif, then delivered a website that lets the food and the setting speak for themselves.
One brand for a global outsourcing business
Anderson Group · Professional services
A global outsourcing and payroll business brought under one Anderson brand, with a website that adapted to each audience and films that made it clear.
Helping to start a Ping Pong revolution
Table Tennis England · Charities and non-profits
268 Loop at Work packages sold Table Tennis England brought us on board to create a new brand identity and national campaign strategy for a new and exciting UK-wide initiative to take ping pong to the masses.
Preferred agency supplier for Energy Saving Trust
Energy Saving Trust · Charities and non-profits
We became preferred agency supplier for the Energy Saving Trust, working with them on animation, infographics and marketing materials.
Climate and nature design for Browning’s clients
Browning Environmental Communications · Charities and non-profits
4 of Browning’s clients we designed for For clients of Browning Environmental Communications we designed a microsite for the IUCN’s Restoration Barometer, and presentations, a newsletter and print for Verra, the Integrity Council for the Voluntary Carbon Market and Carbonplace.
Relaunching YMCA Bedfordshire as IMPAKT
IMPAKT Housing & Support · Charities and non-profits
7 sub brands alongside the new IMPAKT group brand Helping YMCA Bedfordshire undertake a brand refresh and relaunched with their new name, Impakt. New brand launched and supported by 7 sub brands, comprehensive guidelines, numerous online and offline design creations, and bespoke concepts for building signage and living interiors.
Wessex Water’s website, and work for its partner brands
Wessex Water · Utilities and renewables
3 water companies drawn together in one search brand Our work with Wessex Water included its main website, wessexwater.co.uk, plus a billing website for Bristol Water and Wessex Searches, a search brand shared by three water companies.
Guides, banners and search for a family of fostering agencies
PICS
4 fostering agencies, each with its own banners and landing page For PICS and its fostering agencies, Fosterplus, Orange Grove, ISP and Clifford House: guides to foster care for young people and children, remarketing banners and landing pages for each agency, HTML5 banners, PPC and SEO.
A 50th anniversary campaign pitch for Leica Geosystems
Leica Geosystems · Technology
3 creative routes we prepared for the pitch Leica Geosystems asked us to pitch for the campaign celebrating its 50 years of trading in the UK. Two of our routes: Your time has come, and a red and white layout that ran from a press advert to a website.
A website planned around its visitors’ jobs to be done
Wellcome Connecting Science · Charities and non-profits
8 jobs to be done, mapped across three visitor groups In workshops with Wellcome Connecting Science we grouped the website’s audiences, framed what each needs as a single job to be done, and turned that into a sitemap, wireframes and red routes.
Premium print for Austin Benn’s executive recruitment
Austin Benn · Recruitment
Marketing and print for Austin Benn, executive recruiters: a brochure, Delivering excellence, set in black and white athletics photography with a pale blue band.
A rebrand and collateral for Rockingham
Rockingham
12 pages in the venue’s corporate brochure A rebrand with marketing collateral for Rockingham, a multipurpose venue, shown in its brochure cover, its contents page and three facts about the venue.
User journeys rebuilt as one responsive site
We Know Fleet
10 user journey routes, 44 steps in all The site was built as a journey for Volkswagen Financial Services. Rebuilt as one responsive site: one homepage, one footer, the landing pages as real pages.Nothing matches that yet. Try a broader word, or clear a filter.
Our services
- 01
Positioning and strategy
When an offer is difficult to explain, the cause usually sits upstream of the marketing, so we start by defining where you compete and testing it against how your buyers really decide.
- 02
Branding and identity
A brand has to carry the weight of the business behind it, often in conversations you are not part of, so we build identities that signal the right level of expertise wherever a buyer forms a view of you.
- 03
Digital solutions
For many buyers the website is where a shortlist is decided, so we plan every page around the questions they arrive with and the doubts that slow them down.
- 04
Marketing and visibility
More activity rarely moves the numbers that matter, so we set the commercial priorities first and build the content and search programme that keeps you visible across a long sales cycle.
