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SEO services for organisations that should be easier to find

When the people you want to reach go looking, you want to be the name they find and the one they trust. We plan your search around them, put right what holds your site back and write the content they are looking for.

Our experience

Ranking well takes a plan, pages Google can read and content worth finding. When a website changes, it also takes care.

Search work we have done includes Staffline, Sava, water2business and Anglia Interiors.

The gallery page of the Paris House website we built, six slices of it at phone width, one to a phone, laid at an angle: dishes, the kitchen team, the house and its grounds
Our own SEO board on a tablet and a laptop, close up, open at its Audit tab for our site: the errors, warnings and notices from the last crawl, and the list of issues to fix
The user journey boards we drew for Sava laid out as paper, the potential student’s on top: what they want, then each step from an open day to the phone to searching online, marked Google, paid search and SEO
Juju shop pages we designed laid out as paper, the Grace jelly shoe page on top, beside the Findings and Vision pages of our written review of the Juju website
Our own SEO board on a tablet and a laptop, close up, open at its Rankings tab: our average position and the searches we rank for in Google’s top 3, 10, 30 and 100 over twelve months, and where each search stood month by month

Four stages: Each built on the one before.

Audit: We check your site’s build, what it ranks for now and what your competitors rank for.

Plan: We choose the searches to go after and the pages to build or fix, and agree what comes first.

Fix and write: We sort out the technical problems first, then write the search-led pages and articles the plan sets out.

Report and refine: You see what moved and what didn’t, and the plan changes with the results.

What our SEO covers

  1. 01

    A plan built on your audience

    We look at what your audience searches for and what your competitors rank for, then pick the searches worth winning.

  2. 02

    Pages Google can read

    Fast, light pages, a clear description for every search result, and your business details in a form it understands.

  3. 03

    Content written for real questions

    Search-led pages and articles that answer what people ask before they choose, from the first search to the shortlist.

  4. 04

    A redesign planned around search

    If a new website is on the way, we list what already brings visitors and keep each address or pass it on.

  5. 05

    Complex offers made clear

    If your offer, cause or idea is harder to explain than it should be, we write search content a first-time reader can follow.

  6. 06

    Joined up with your other marketing

    Search planned alongside your website, LinkedIn and paid campaigns, around clear commercial goals.

A new website, and nothing earned in search lost.

When we designed and built Anglia Interiors’ new website, nothing it had earned in search was allowed to slip.

Every article came across word for word, each at the address it already had. Every other page kept its address or passes visitors on in a single step. Every page also gained a description for search results, where the old site had none.

Read the Anglia Interiors case study

Questions we are asked

Can you guarantee first-page rankings?

No. Google decides who ranks, and no agency controls that. What we can show you is the plan, the work, and what changed for the businesses on this page.

How long before SEO makes a difference?

It varies with your market, your competitors and where your site starts, so we won’t name a date.

What does SEO cost?

It depends on how much needs fixing and how much new content the plan calls for. We take on defined projects and ongoing support, and the right model depends on what the business needs. A free intro is the easiest way to find out.

Will we work with an SEO consultant or an agency?

A small agency, so a little of both. You work directly with the people shaping the strategy and creating the work, so nothing gets lost between teams.

Do you offer an SEO audit?

An audit comes first in any SEO work we take on, and it covers the site, the searches and your competitors. If you’d like a first look before that, our free marketing audit comes back with three things you could fix this month. No pitch, no tie-in.

Ask us something else

Close to us? See SEO in Bedford.

“If a new website is coming, we plan the move around what already ranks.”

Hayley Simpson, Marketing Director, Ideate Partners

Some of the organisations we have worked with

  • Conergy
  • HCML
  • Staffline
  • Sava
  • Anderson Group
  • Bush and Co
  • NHS
  • Gangmasters and Labour Abuse Authority
  • Water2Business
  • Maxell
  • Loop, for Table Tennis England
  • Energy Saving Trust
  • Paris House
  • Tourism Australia
  • kbs Intelligence

Ideate your next project with us