A rebranding agency that keeps what already works
A rebrand should make you easier to choose, not just newer. We find out what your customers and your team already value about you, keep it, and change what is holding you back, from a light brand refresh to a full company rebrand.
How we run a rebrand
Not every business needs a full rebrand. Some need a refresh, and some need several brands made into one.
Rebrands and refreshes we have worked on include Sava, HCML, IMPAKT, Bush & Co, Anderson Group, Sayfa Systems and Conergy.
Brand audit: Your current brand, your competitors and your market: what is working, what is not and what people already recognise.
Research: We interview your staff and customers first, so we know what to protect and what to change.
Strategy: Your position, proposition and messaging, and a clear call on rebrand or refresh.
Identity: The visual and verbal identity, developed and tested with the people it has to convince.
Launch: Website, sales tools and campaigns that carry the new brand, rolled out together.
Brands we have rebuilt on research
Rebrand checklist: everywhere people meet your brand
Whether you use a rebrand agency or do it yourselves, it helps to list every place your name, logo and words appear before launch day, so nothing is left wearing the old brand.
- 01
Your website
Your website, its web address and the email addresses that go with it.
- 02
Stationery
Email signatures, letterheads, business cards and invoices.
- 03
Sales and events
Brochures, info packs, proposals and sales decks, exhibition stands, event materials and merchandise.
- 04
Online listings
Social media profiles, directory listings and your Google Business Profile.
- 05
Your own spaces
Signs, vehicles, uniforms and the walls of your own office.
- 06
Everyday templates
Newsletters, e-shots and the templates your team uses every day.
Rebrand or brand refresh?
Not every business needs a full rebrand. Sometimes the strategy is right and the brand just looks and sounds out of date.
A brand refresh updates how you look and sound while keeping your name, your position and most of what people recognise. A company rebrand goes further: it changes your position, and often your name or identity, because the business itself has changed. The research tells us which one you need, and we’ll say so honestly, even when the answer is the smaller job.
For Anderson Group, we evolved the brand identity, simplifying and modernising the brand elements and bringing everything under the Anderson umbrella.
Read the Anderson Group case studyQuestions about a rebrand
How do we know it’s time to rebrand?
We’re often brought in when the business has moved on and the brand has not kept up. The offer is strong but the message is too complicated, or sales lean on a few people to explain what you do. Bush & Co had a new leadership team whose ambitions its tired brand no longer matched. Anderson Group’s offer had grown so varied it risked losing the contractors and recruiters it served.
What does a rebranding agency do?
It helps you settle what your brand stands for, then carries that into everything you say and show. With us, workshops and research with your team and customers come first, so the position and message are clear before anything is designed. The identity, guidelines, templates, website and sales tools follow from them. You work directly with the people shaping the strategy and creating the work.
How much does a rebrand cost?
It depends on how much changes. A refresh that keeps your name usually costs less to roll out than a new name, which has to change in every place on the checklist above. We’d rather understand the brief than quote a figure blind, and a free 60 minute Intro with Ideate is a good place to start.
Will a rebrand affect our Google rankings?
A new look on its own shouldn’t. A new name or web address can, unless every old address goes to its new page. If we look after your site, a weekly check finds addresses that have stopped working, redirects or fixes them, and checks each redirect works.
“Most rebrands go wrong in the same way: they start with the logo and lose the things customers already trusted. Names, colours and phrases people recognise are kept or evolved on purpose, not thrown away by accident.”
