SEO in Bedford built around how your customers search
We’re a small, senior team at Bedford Heights. We find out what the people you want to reach type into Google, and what makes them choose, then shape your website and content so they find you and get in touch.
How our SEO works
Five stages, in the right order. You see what we find and why we’re doing it.
Sites we have helped get found include water2business, Sava, Juju and Sayfa Systems.
Audit: We look at how your site is built, what it ranks for, what competitors rank for and where the quick wins are.
Search research: We find the terms your customers use at each stage of choosing, from the first question to the shortlist, including local ones.
Strategy: A plan of the pages, content and fixes that will make the biggest difference first, tied to the enquiries you want.
Build and write: We fix what holds the site back and write the pages and articles the plan calls for, in your voice.
Measure and refine: Monthly figures from Google’s own Search Console, what changed and the next move, in plain English.
Search results we’ve delivered
Anglia InteriorsA new website, and nothing they had earned in search allowed to slip.
SavaTwo brands brought together under one name, one identity and one site.1st on Google for ‘residential surveyor qualification’, January 2019, up from 2nd
JujuA launch campaign through digital channels, social networking pages and online radio, plus a roadshow.8,300 visits to the jellies site in May 2008, the campaign’s busiest month, against 4,091 in April
Why work with a Bedford SEO team?
Getting found is half of it. Being the one people choose is the other half.
- 01
Search-led content
Pages and articles written to the questions your customers actually ask, not to a keyword list.
- 02
SEO and the rest of your marketing
Search sits alongside your brand, website and campaigns, so each makes the others work harder.
- 03
On your doorstep
We’re at Bedford Heights, Brickhill Drive, and happy to meet in person.
Safety equipment, a site rebuilt for search.
Sayfa Systems is one of the UK’s leading suppliers of safety products for working at height.
We rebuilt the website around user experience and search, added a Safety Zone of industry insight, film and legislation updates, then wrote the SEO and PPC strategy and a landing page for each campaign.
Read the Sayfa Systems case study
Questions about SEO in Bedford
Which areas do you cover?
Bedford and the rest of Bedfordshire, Milton Keynes, Northamptonshire and the wider UK. You can reach us on 01234 604241 or at [email protected].
What about Google Maps?
Google says it ranks local results mainly on relevance, distance and how well known a business is. Distance comes down to where the person searching happens to be. For the rest, it helps to verify your Business Profile, keep every detail complete and accurate, add your own photos and reply to your reviews.
How long does SEO take?
It depends on where your site starts and how many others want the same searches, so any date we gave you would be a guess. We’d rather be honest about that from the start.
How much does SEO cost?
It depends on what needs fixing and how much new writing the plan calls for. Some clients come to us for a defined project, others for ongoing support. The free audit is an easy first step: an honest look at how your site shows up in search, with no pitch and no tie-in.
What do you check, and how often?
Every week we look at Search Console for new errors, fix broken links, explain any big ranking moves and check every new page. Every month we go over your titles and descriptions, your internal links and how you compare with your competitors. Every quarter there’s a full technical audit.
Can you help us show up in AI answers too?
Yes. It rests on much the same groundwork as good SEO, and each quarter we look at how AI search cites and summarises your site, and what to change.
“We engaged Ideate Partners to help us develop a new website and digital strategy for our specialist recruitment business. … As you will discover if you work with them, they are “proper” creative strategists who are really passionate about producing top quality work.”
