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The opening spread of The Story of Sprite, the children’s guide: Sprite reading on a crescent moon, then meeting his new social worker
Client:
PICS

Guides, banners and search for a family of fostering agencies

The Young Person’s Guide opening spread, its introduction and contents beside a young woman in a black hat and round sunglasses against a turquoise wall
The ‘What can I expect?’ spread, young people’s rights in a yellow panel and how foster carers will help, beside a young woman in headphones and a pink beanie
The ‘What meetings do I need to know about?’ spread, placement planning, review and education meetings in blue and yellow panels beside a young woman taking a selfie
The bullying spread, its advice in a blue panel against an orange wall, beside a woman and a girl in matching denim jackets
The cover of Your Guide to Foster Care, A Young Person's Guide: a young woman holding two lollipops over her eyes
The cover of The Magical Adventure of Sprite, A Children's Guide to Foster Care: a castle rising from an open book
The first page of the Fosterplus Children's Feedback Form, in yellow with a family camping
The first page of the Fosterplus Young Person Feedback Form, in pale blue with a teenager on a trampoline
The Fosterplus tall remarketing banner: Foster Carers urgently needed!, a child in a cardboard rocket, Become a foster carer today! and Enquire Now
The same banner for Clifford House, in green, with two children eating watermelon
The same banner for ISP, in purple
The same banner for Orange Grove, in orange
The top of the Fosterplus enquiry landing page: Make a difference and foster a child today!, over a girl and an older woman, beside an enquiry form with Enquire Now
The same landing page for PICS, Partnerships in Children’s Services, in its own blue
Hayley Simpson, Marketing Director, Ideate Partners

We worked with PICS and their family of fostering agencies. We designed guides to foster care for young people and for children, made banners and landing pages for each agency, and ran their paid search and SEO. That work stayed with me, knowing who those guides were for.

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