Bringing a renewable energy brand to life online
Conergy arrived in the UK with a global reputation in solar and a need to turn that reputation into market share in a crowded, technical market. We refreshed the brand, then ran the digital, PR and marketing to match. The centrepiece: a flagship website powered by Conergy’s own solar installation, streaming real-time energy data and proof, not just promise, that they walked the walk.
Overview
We began with a brand refresh and roll-out of new asset creation, including a UK identity, photography and traditional on and offline materials. We then moved onto the development and implementation of their digital, PR and marketing strategies.
Turning Conergy Blue into Green
After several iterations, we created a new flagship website to create a buzz and talking point. To show that Conergy really did ‘walk the walk’ we proposed the idea of powering the UK website from one of their own solar installations.
Run on solar, wind and battery energy; the website allowed visitors to view real-time data and the savings gained from using an ‘off the grid’ power supply. We also created a panoramic virtual solar installation portal that allowed visitors to move around the screen to discover how a solar farm operates, in a visual and interactive way.
Bringing a complex matter to life and simplifying it
We used rich media, animation and film to simplify and breathe life into quite a technical and complex subject matter. Our ‘Autarky’ animation promoted the benefit of solar in a user-friendly, jargon-free and light-hearted style.
Where do I start! Ideate are true experts in their field. Not only did they give us a constant flow of creative and innovative solutions they are lovely people and such a joy to work with.
Their 'human centred approach' was simply genius and we often had lightbulb moments working with them.
The creativity, marketing strategy and digital nouse has been truly first class with their attention to detail to deliver bespoke solutions impressed us beyond any of our expectations. On top of all of that, PR, marketing and business development support has had a hugely positive impact on our UK operations.
