Turning up the volume on a new product range
Maxell approached Ideate Partners to create a new website and launch campaign for their premium headphone sets. Targeting both customers and retailers, our aim was to position this exciting new product as high-end and the next ‘must have’ item.
The brief: deliver an engaging website that created a buzz around the product. In carrying out both product and lifestyle photo shoots, we created aspirational images to work alongside black and white graphics and product shots, ideal for both digital platforms and in-store.
Creative with impact
The new brand was rolled out across supporting material including in-store POS, sales material, press packs and packaging.
Creating a buzz
We designed the website to feature aspirational photos and messaging and added an interactive blog, giving the latest updates on the music industry. These detailed up and coming artists, albums, products and events. The public was encouraged to contribute regular music reviews and articles, with monthly prizes of Maxell products. All this combined to build an enthusiastic digital following.
We launched the website Europe-wide and translated it into 15 languages.
Maxell came to us to launch their premium headphones to customers and retailers alike, so there were photo shoots, a website, a blog and all the in-store material to plan. I loved that launch, and the blog most of all, where anyone could send in their own music reviews and articles, with Maxell prizes up for grabs every month.
