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The Paris House kitchen team at work on the pass, in black and white, plating under the heat lamps

Fine dining elegance meets digital excellence

Paris House is an elegant award-winning restaurant in Bedfordshire, and the only restaurant in the region to have held a Michelin star.

Phil Fanning, the owner and head chef, approached us to help review their brand identity and create a website that positioned them as a fine-dining establishment offering a bespoke and luxurious dining experience.

The brand

We updated the brand to create a tasteful bespoke logo and supporting elements that perfectly represented this stylish restaurant. One of its USPs is its incredible deer park setting, hence using a stag motif seemed a natural move.

The left half of the Paris House outdoor poster: the brand's clover, circle and chevron patterns beside the stag logo, Always Something to Celebrate, Tasting Menus from £49 and the house drawing
The timbered Tudor front of Paris House lit up at dusk, with its terrace and parasols
The Paris House entrance at Christmas, a stag in fairy lights beneath the leaded windows

The website

A contemplative, creative approach combined with strategic thinking delivered a website that not only looks gorgeous but also creates a brand story and gives personality and authenticity to the beautiful Tudor restaurant offering.

A Paris House tasting menu dish of vegetables and leaves served in a clear glass block on a wooden board
The Paris House homepage: the white stag logo on charcoal beside a photo of the timbered house in its deer park
The Paris House homepage on a phone, scrolling from the welcome and the house down to the tasting menu and Book Now
The Paris House menus on a phone: Seasonal Tasting Menus from Phil Fanning and his team, with the six-course, four-course and afternoon tea menus

The strength of this site was always going to be on the imagery, shots of the food dishes alongside the beautiful setting. The scrolling design, with large images and elegant fonts, allowed for the pictures to speak for themselves and give a real sense of Paris House's unique offering.

This was our second website for Paris House. We designed the first in 2014.

A focus on experiences

Using gorgeous images over copy and showing rather than telling, we’ve dynamically presented the different experiences Paris House has to offer, with cooking days and experiences that go beyond the normal foodie outing.

The Paris House private dining page: the white stag on charcoal and Private dining. The perfect place to celebrate, beside the private dining room with its round table and green velvet chairs
Simon Baghomian, Creative Director & Founder, Ideate Partners

Paris House sits in a deer park, so when Phil asked us to look again at the brand, the stag felt like a natural choice. The food and the Tudor house are beautiful, and we designed the website to let the pictures speak for themselves. It’s work I’m always happy to show people.