Two brands brought under one name
National Energy Services had grown into a tangle of separate brands, divisions and websites, strong individually, but confusing as a whole. The task: bring clarity to complexity. We united everything under a single name, identity and vision, Sava is built on a workshop-led strategy and rolled out across one clear corporate site, with film bringing personality to an otherwise technical offering.
With several established brands, divisions and websites in place, our objective was to create a new identity, name and strapline that could tie all services and products together. This brand then needed to be rolled out online and offline.
We undertook a brand workshop with the senior management team and carried out desktop and competitor research and marketplace analysis. From there we created a strategy setting out the company’s vision, values and simplified service proposition, followed by engaging new brand identity and ongoing concepts, moodboards and final visuals.
One digital vision
Our ongoing work included simplifying the company’s online presence and again bring several sites under one corporate site that succinctly and clearly explained their service offering to their different audiences.
Rich media
Hierarchy of information and ease of use was key, as was a strong visual identity that would capture the imagination of the website visitor. Compelling messaging and visual imagery complemented the new structure. We also introduced film clips to create a quick and engaging way to discuss the more complicated aspects of their offering and to add personality to the brand.
Results
- 26%more visitors from search than the site’s previous best month, January 2019January 2019, against October 2018, the previous best month for unique visitors from organic search (records from June 2018)
- 1ston Google for ‘residential surveyor qualification’, January 2019, up from 2ndDecember 2018 to January 2019, against 2nd in December 2018
- 2brands brought together under the one Sava name, in Sava’s own launch wordsRebrand effective 1 Feb 2018
Hayley and Simon have brought clarity to our positioning, consolidating our range of brands and services under one name and vision creating a strong, professional but dynamic brand.
