Marketing and design agency that starts with the people you want to reach
A full-service, human-centred agency: brand, websites, film, photography and marketing from one small, senior team. Everything we make starts with research into how people choose.
How a project runs
Research first, then the work. You see the thinking at every stage.
Clients include Wessex Water, water2business, Anglia Interiors, Paris House and Anderson Group.
Understand: We review your market, the alternatives people compare you with, and your current brand, website and marketing.
Research: We interview your staff, your customers and the people who influence the decision, then build on what they tell us.
Position: A clear position and proposition, with messaging your team, your marketing and your website can all use.
Create: Brand identity, website, film, photography and campaigns that carry the strategy to wherever people will see it.
Grow: Marketing that runs, measured on what people do, and sharpened as we learn.
Brand, websites and marketing from one team
Paris HouseA bespoke logo with a stag motif for its deer park setting, then a website where the imagery does the work.
Leica GeosystemsA pitch for the campaign marking 50 years in the UK, from a press advert through to a website.
Anderson GroupWorkshops with the senior management team first, then one brand, new guidelines and new brochures.What a full-service agency gives you
When strategy, design and marketing sit with different suppliers, the thinking gets lost between them. One team carrying it all the way through keeps the message the same wherever people meet you.
- 01
Research with real people
We interview your staff, your customers and the people who influence the decision, then build on what they tell us rather than on our taste.
- 02
A clear position
Where you compete, who for, and why someone should pick you over the alternatives they are weighing up.
- 03
A brand that explains
A brand is judged on clarity before style. We make a complex offer easy to understand and easy to repeat.
- 04
Behavioural insight
We look at what people notice, what makes them hesitate and what gives them the confidence to act, whether they are choosing a kitchen, a job or a supplier.
- 05
Websites that answer the questions
Built around what people ask before they get in touch, so the research they do on their own works in your favour.
- 06
One team, start to finish
Strategy, brand, website, film, photography and marketing from the same senior people.
Marketing agency, design agency or creative agency?
Often the honest answer is all three. Marketing struggles when the brand underneath it is unclear, and a brand does little until marketing puts it in front of people.
So we work as one branding and marketing agency. For Anglia Interiors that meant the website, the films and photography on it, and social media advertising to raise their profile and bring in bookings.
Read the Anglia Interiors case studyQuestions about working with us
Who do you work with?
Organisations of every kind: businesses large and small, charities and the public sector, across Bedfordshire, Milton Keynes, Northamptonshire and the wider UK. Our work spans healthcare, recruitment, technology, utilities and renewables, professional services, social impact and consumer brands.
When are you a good fit?
When you have a strong offer, cause or idea that is harder to explain than it should be: repositioning, moving into a more ambitious market, or turning specialist expertise into something people can quickly understand and trust.
What is an Intro with Ideate?
A free 60 minute consultation where we look at your challenge, share an honest view on where brand, marketing or digital could help, and see whether there is a good fit.
Where are you based?
Our head office is at Bedford Heights, Brickhill Drive, Bedford.
“Wessex Water gave us all sorts to create, for itself and for its brands and partnerships. Some of it was small, like concepts for internal comms, and some was the flagship website the public sees. For Wessex Searches we made the whole brand, swirl logo and all. I’m proud they trusted us with work that important.”
